Do you want to create a new sportswear brand in your country, but lack the time and money to do so?Can’t you find specific styles you are looking for?FITOP can help you create your activewear brand. With our team’s 7 steps and some tips, you’ll know exactly what you need to do to create your activewear line.
Know your market
Before you can develop a business plan, you need to know exactly who your customers are.
● Determine their demographics (gender, age, income level)
● Psychographics (attitudes, interests, and lifestyles)
● Where they buy their activewear
The more information you have about them the better prepared you will be to create custom activewear that meets their needs. Get to know your market with these tips on consumer research.
Business Plan
The Apparel Series business plan allows entrepreneurs to examine their business in detail, assess the amount of capital needed to get up and running and evaluate its expected profitability.
It also serves as a roadmap for the first three years of your company’s operations. When your apparel line is up and running, you can use the business plan to track whether it is thriving by comparing the numbers estimated in your initial projections.
Any bank or investor you decide to approach will also specifically request a clothing line business plan, so drafting one is a mandatory step when it comes to obtaining financing.
Choosing the right activewear manufacturer
Finding an activewear manufacturer can be a daunting task for small to medium-sized businesses, and when you finally do find one, there are many parameters to enforce. Choosing the right apparel manufacturer is a key decision for your fashion business.
● Production capacity
● Quality of work
● Price
● Catalog
● Customization
● Sample
● Minimum order and shipping costs
● Support Services
Create your brand
Creating a brand doesn’t mean creating a logo. It means creating a brand guide for your brand values, mission, and goals. The guidelines will help you make informed decisions and set visual direction.
It will determine your marketing strategy and website design process. You can use social media to share inspirational stories about your custom activewear brand and its mission statement.
Price your product correctly. The secret to success is to price your products correctly. You should choose a price point that covers your production costs without alienating your customers — it’s a balancing act. Create a clothing line that is fair to everyone — be sure to find a happy medium.
Design a website
To start a clothing business, you need a well-designed, eye-catching, and responsive website. Your website is one of the most representative aspects of your business. This is much easier than it sounds — most e-commerce platforms, such as Shopify, Etsy, and Wix, offer excellent off-the-shelf templates. Put your products in the spotlight by creating an engaging website that inspires trust, shares your vision, and draws customers in to browse around.
Start marketing and start selling
First, build strong brand awareness — advertise on social media, launch campaigns, and tell your story. Whatever your marketing strategy, make it easy for your audience to share the content. Second, set sales and distribution goals. Consulting an industry professional may be helpful. Third, once you have achieved your sales goals, look for growth opportunities and attract investment. Business partners who can provide capital in exchange for a share of future profits are the traditional way to address this issue.
